For a while now I've been working towards a more specific role within the group. With all online means out there, I think it is very important to have someone who specializes in the overall direction and strategy in online communication. Someone who is responsible for the long term planning of online communication for our clients so they will achieve their goals.
These online means are of course very broad and as an online enthousiast I saw myself as a perfect fit for this job. I regard it as my personal mission to figure out what the best course of action is to involve and cultivate an audience. Several aspacts play an important role to this. These include, but are not limited to; community management, content strategy, social media, search engine marketing, optimization and advertising, campaigning, lead generation and conversion optimization.
I'm looking forward to engaging myself in this new role and craft nifty communication strategies! You'll hear from me!