For those following the alternative songwriter scene, Amanda Fucking Palmer (yes, this is how she is professionally known), shouldn't be an unknown name. After this read, she'll probably stick even more.
After a 2 year battle with her record label, she finally broke loose from her contract and decided to go recording on her own without the aid of her old label. She wasn't completely alone though. AFP has been engaging her fans through Facebook, Twitter and her very active blog for a good while now, and after (probable) careful consideration decided to activate her fans through a 30-day Kickstarter project.
Within two days of announcing her project to her fanbase, she got backed by more than 7.000 of her fans, and well overshot her $100k goal. Threefold. Bringing value to her fans for the price of even a dollar, there is some AFP for everyone. Oh, she still has 28 days to go.
"since i'm now without a giant label to front the gazillions of dollars that it always takes to manufacture and promote a record this big, i'm coming to you to gather funds so that i have the capital to put it out with a huge fucking bang. i think kickstarter and other crowdfunding platforms like this are the BEST way to put out music right now - no label, no rules, no fuss, no muss. just us, the music, and the art.
"no label, no rules, no fuss, no muss. just us, the music, and the art." It's interesting to see that this is a development taking place in many more industries. The technological and economic shift from specialized organizations towards softwarebased techcompanies will continue to leave their mark on our world. Continue, because we've seen this so many times before. Amazon brought brick and mortar bookstores in great trouble, and their sale of eBooks are skyrocketing through the Kindle formfactor. iTunes changed music from an offline format to on-demand software. Spotify, Rdio, Pandora and Netflix further changed old value chains.
Who needs record companies anyway.