An insightful post by Tom Morris, about something that has been bothering me for a long time now.
We used to read news like this:
- Go to newspaper website.
- Click on story
Whereas nowadays, we have go through a 14-step process to read the content of our liking. Check out the article for the complete 14-step guide, but I'm sure this sounds familiar if you read stuff on your iOS device.
Resonates perfectly with Death to Bullshit! Two talks from last years 'Inspire Conf' by Brad Frost and Jeffrey Zeldman. They brilliantly describe exactly whats important and what's not. Not your bullshit app, not your bullshit links, not your bullshit advertising, but content. Communication works in weird ways.