Years ago, Joseph Gordon-Levitt started a company with his brother as 'some sort of a hobby'. In 2010 it was launched as a professional production company, but with a twist: anyone could work for the company, using the internet to collaborate with artists from all over the world! They even form a community around the art that they make together. From movies, to books to music to live Sundance performances. And now, in the above video 'Regular Joe' announces Hit RECord is going to make a TV show. It's going to be a variety show filled with short films, live performances, music, animation, conversations .. and more. All of this brought to you (if you can access it, that is,) on brand new TV network: Pivot.
Hit RECord is a collaborative production company, so everyone can participate. If the stuff you made gets used, you get paid. Simple. They call upon all artists of any kind as well as curators to help them find the gems in all of the content. I am excited to see the results! It certainly looks promising enough and I'll be following the YouTube channel.
I've blogged about Kevin Rose's Foundation series before, and in a recent episode Kevin sat down with Chad Hurley (See below for the 44 minute video). Chad talks about his vision on video, collaboration and creation, originating from 2 problems he saw while working at Google:
- Discovery. Making sense of all the video information
- How do we help people create better content
The discovery part is mainly why AVOS (An internet company led by YouTube founders Steve Chen and Chad Hurley) acquired bookmarking service Delicio.us in june 2011. However, Chad doesn't believe the creation of better content part has been solved yet. According to Chad, YouTube was able to accomplish a democratisation of distribution for the masses in front of a meaningful audience, but the creation side has really been cracked. In his opinion, social means selfish and there should be better ways to collaborate. People share really for themselves. Social evolves around the self-image and it's not collaborative.
He calls it structured storytelling, and it's an online collaborative initiative he had been experimenting with to enable people to create better content. If only SXSW had been a month later, he could've unveiled it.
"If you have the talent to act, to shoot, to write, to cut and direct, you do all of this yourself on YouTube today and there's going to be ways to combine people with different talents that creates a better quality product." Chad isn't setting out to kill YouTube, it's his intention to create a platform better suited for collaboration to create better content. He provides a framework and the userbase will take it from there. We shall see where it goes. We've seen this happen before, a well known example of this is Twitter.
Chad implied MixBit.com will be unveiled somewhere in April.
It's interesting seeing the overlap between the ideas Joseph Gordon-Levitt has with his company Hit RECord and Chad's with MixBit. Of course I'm not the only one seeing the overlap and audience member asked Chad during the Q&A part if he was familiar with Hit RECord, but it seems he wasn't. If anything, this part of the market seems very tumultuous right now with interesting new ventures coming up. I'm interested seeing where this will be going. If you know of more examples, let me know!