Toch een leuke en sterke campagne. Zo krijgen ze hun boodschap toch goed over de bühne bij bijna 1 miljoen mensen. In twee dagen al naar 190.000 views (op dit moment). Ook zag ik deze al 15x gedeeld in mijn Facebook feed. Zo zie je maar wat je kunt bereiken zonder reclame te maken.
Een mooi portret van een van mijn favoriete Nederlandse Start-ups: Gidsy.com. Helaas inmiddels overgenomen door GetYourGuide, vind ik het zonde van zo'n mooi merk en een mooie, veelbelovende start-up in deze tijden. Met de huidige trend van de Collaborative Economy en de Maker Movement die eveneens meer tractie krijgt, doen we steeds meer samen. Samen, onderling, als community. Zonder tussenkomt van grote bedrijven en gigantische marges. Gewoon eerlijk. En authentiek. Gidsy.com had zeker een plek in dat ecosysteem en het stemde me dan ook een beetje triest dat het ter ziele was gegaan. Een tijd terug spotte ik wel een andere interessante: Withlocals.com. Zeker een bezoekje waard!
I've been following the new trend towards a 'collaborative economy' closely for the past period of time. I think this is one of the more interesting trends to emerge from social. I've been a big Gidsy fan, if only briefly since they recently have been acquired by GetYourGuide. I'm going to miss the Gidsy brand...
Anyway, Cookening is a new interesting startup I came across recently. It combines Food, culture and locality as well as a collaborative spirit. Ratings, reviews.. You know, 'the AirBNB of food'. I'm excited! Check it out yourselves!
For those following the alternative songwriter scene, Amanda Fucking Palmer (yes, this is how she is professionally known), shouldn't be an unknown name. After this read, she'll probably stick even more.
After a 2 year battle with her record label, she finally broke loose from her contract and decided to go recording on her own without the aid of her old label. She wasn't completely alone though. AFP has been engaging her fans through Facebook, Twitter and her very active blog for a good while now, and after (probable) careful consideration decided to activate her fans through a 30-day Kickstarter project.
Within two days of announcing her project to her fanbase, she got backed by more than 7.000 of her fans, and well overshot her $100k goal. Threefold. Bringing value to her fans for the price of even a dollar, there is some AFP for everyone. Oh, she still has 28 days to go.
"since i'm now without a giant label to front the gazillions of dollars that it always takes to manufacture and promote a record this big, i'm coming to you to gather funds so that i have the capital to put it out with a huge fucking bang. i think kickstarter and other crowdfunding platforms like this are the BEST way to put out music right now - no label, no rules, no fuss, no muss. just us, the music, and the art.
"no label, no rules, no fuss, no muss. just us, the music, and the art." It's interesting to see that this is a development taking place in many more industries. The technological and economic shift from specialized organizations towards softwarebased techcompanies will continue to leave their mark on our world. Continue, because we've seen this so many times before. Amazon brought brick and mortar bookstores in great trouble, and their sale of eBooks are skyrocketing through the Kindle formfactor. iTunes changed music from an offline format to on-demand software. Spotify, Rdio, Pandora and Netflix further changed old value chains.
Who needs record companies anyway.